PROFESSIONAL WRITING FOR BUSINESS & MARKETING
Clear, concise, correct writing makes good business sense
Do you have great ideas and are an expert in your field but when it comes to putting your thoughts into writing, you lack confidence? Where does that apostrophe go? Should I use past or present tense? Is it fewer or less items? Do I use semicolons or bullet points for a list? How do I write in a logical structure? How do I avoid jargon?
You’re not alone. Many professionals are vague on grammar, punctuation and style rules.
But writing is essential to marketing your services and products, building rapport and above all, creating the right impression.
If you write an email, report, proposal or linkedin article with sloppy grammar, misspellings, jargon, and a muddled lay-out, your readers are likely to dismiss you as unprofessional. Clear, concise, correct writing in plain English is not only professional and effective – it makes good business sense. It gets cut-through and results!
Better business writing will boost your credibility and trust with your customers, clients and colleagues.
I am a former TV, radio and print journalist, PR consultant, author and media lecturer. Words are my business. I’m a proud grammar geek and love to explain the difference between a colon and semi-colon. Mostly though, I thrive on empowering people to turbo-charge their writing from dull and lifeless to engaging and riveting.
Millerink media has upskilled hundreds of people from public servants to fintech startups to write clearly, concisely and correctly to inspire their readers to take action.
Our courses are online or face-to-face and tailored to your needs.
We recommend four weeks of 3-hour workshops with homework between sessions.
Participants are encouraged to bring along samples of their writing to edit and rewrite.
Workshop modules include:
- How to write attention-grabbing subject lines
- The golden rules of writing
- Logical, persuasive writing structures
- Get to the point and trim the fat
- Tailoring content for your target audience
- Reflecting your organisation’s tone and style
- Translating jargon into plain English
- Combatting grammar and punctuation errors
- Choosing the active rather than the passive voice
- Building rapport, credibility and trust
- Proof-reading, editing and rewriting
- Specific and dated call-to-actions
Outcomes – at the end of the workshop, you will be able to:
- Identify your writing objectives
- Write in clear, concise plain English
- Tailor your tone for your reader
- Correct grammatical errors, typos, repetition and omissions
- Write persuasively and build rapport
- Use easy-to-understand language, structure and layout
- Write with confidence and authority
"Thank-you Theresa, Woo hoo! I absolutely L O V E loved the writing workshop.
You present so well. The topics were concise and to the point and well suited to our goals and current situation. You engaged the class; made them feel comfortable speaking out; and got them excited about writing."
David Hall, co-founder Tapaas Data Analytics
"After the writing workshop, our click rate on our direct mail doubled!
Theresa helped us write more customer-focused newsletters and it worked."
Rose Sayegh, Tapaas Data Analytics