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Writing & Pitching Media Releases

Write compelling media releases. Pitch them to the right journalists. Get the results you want.

Do you have an important story to tell but you can’t afford a PR agency? Learn how to write your own compelling media releases and pitch them to the right journalists to get positive publicity. Become the go-to-person in your industry for media comments. 


In this one-day or half-day workshop you’ll learn to:

  • Identify newsworthy angles
  • Write attention-grabbing headlines
  • Craft a compelling newsworthy lead
  • Master the ‘inverted pyramid’ news structure
  • Write quotable quotes that flag to a journalist your ‘interview talent’ for interviews
  • Insert the right SEO phrases to make your release discoverable
  • Master your pitch to relevant journalists and media outlets
  • Tailor your story for TV, radio and print/online
  • Follow up your media release with a professional call or email. 
  • Give the journalist what they need to complete the story
  • Reap the benefits
  • Rinse and repeat



Press release

Writing and Pitching Media Releases


Did you know journalists will delete 80 per cent of media releases after reading just the headline and first paragraph?


Learn to write attention-grabbing, newsworthy, releases to attract the media attention you want. Discover what makes a stand-out media release and practice writing and pitching your story. Come up with a media strategy and target relevant journalists and producers. Whether you’re pro-actively pitching a good news story or managing a crisis – a professional media release is essential in your communications tool kit.

This training course is suitable for:

  • Small business owners
  • Associations and organisations
  • Early career PR and marketing practitioners wanting to refine their skills.



  • Face-to-face trainer-led workshop or online via Zoom
  • This interactive workshop uses a mix of group and individual exercises, discussion, media release templates, and real-life good and bad examples.
ensure your media release gets the attention of the right journalists

Ensure your media release gets the attention of the right journalists