Promote and protect your professional image
The media can make or break your reputation. Get solid media skills to promote and protect your professional image and credibility.
Be in the driver’s seat of an interview and stay on track when a journalist agenda tries to derail you.
My highly practical and interactive workshops are tailored to each client. Use each media opportunity to your advantage and deliver your key messages with confidence.
You'll learn to:
- Take charge of a media interview
- Create and deliver key messages professionally and effectively
- Structure a message to the target audience.
- Stay calm under fire and avoid tricky questions
- Understand what a journalist is looking for in an interview
- Be pro-active, not reactive
- Confidently present on all platforms
Don’t wait for a crisis. Book our media training and win the media game.
How is the training delivered?
Each workshop is a mix of tools, tips and on-camera interviews with an experienced journalist and professional camera operator.
The number of participants is limited to six in a full-day session and three for a half-day workshop.
We also offer one-on-one coaching via Skype to prepare you for an upcoming interview.
The interview scenarios are realistic and specific to each participant. They are interactive, enjoyable and effective.
A typical one-day workshop includes:
What makes news?
What makes a great communicator?
Delivery style – improving voice and body language
Individual on-camera interviews
The pros and cons of social media
Common interview traps
The seven steps to a successful interview
Your bullet-proof key message
Video playback and feedback
How to make the most of each interview
“Theresa's journalism background makes her a fantastic producer, writer and trainer. Combined with Stuart's filming and editing skills, they really are a formidable team."
Publicist and Director, eckfactor.com