CRISIS MEDIA TRAINING
Because things don't always go to plan
Despite our best intentions in business, things don’t always go to plan. We sometimes make bad investment decisions, hire the wrong people, or someone’s injured in a workplace accident.
If the incident blows up in the media it can ruin your reputation overnight. One of the worst things you can do is run and hide from the media.
However, if you immediately issue a holding statement and then update journalists regularly as the situation unfolds, you can maintain public trust and credibility.
A millerink crisis media workshop takes you and your team through a realistic unfolding PR crisis and equips you with a proven strategy to professionally navigate the choppy seas. We’ll give you a framework for answering potentially dangerous questions.